In a world that’s full of airbrushed models, unattainable looks and ridiculous pressure to look a certain way, the latest campaign from Bare Minerals really stands out. Their first campaign to feature models rather than just hero product shots has a very interesting back story – all five of the spokespeople were chosen without ever revealing what they looked like. Bare Minerals have done something quite courageous by casting five women to represent their brand without ever seeing their faces, believing their inner beauty was more important. The five faces were interviewed in private, their voices being transmitted to another room where the judges, casting agents and brand representatives were sitting. Watching the videos that have been created, you really get a feel for the inner beauty, strength and passion they all have and how this encaptures the identity of Bare Minerals as a brand. The campaign is called ‘Be a Force of Beauty’ and it really illustrates how every single one of us are beautiful in our own way. Although the models’ stories are very sickly sweet and American, the idea is such a great one and something I’ll be delving deeper into over the next week.
To celebrate this fantastically refreshing campaign I’ve teamed up with the lovely people at Bare Minerals to offer one lucky person their very own ‘starter kit’ so you can try the entire range for yourself and see how much it can benefit your skin and makeup routine – after all, it’s the makeup so pure you can sleep in it! I’ve written about the brand many times before and it’s one that I adore. To win the ‘Bare Minerals Get Started Kit’ all you have to do is comment below and tell me who the ‘force of beauty’ is in your life; it can be anyone from your best friend to your mum, even Beyonce if you feel like it! Just tell me who you admire and leave me a valid email or twitter handle.
I’ll be telling you more about the campaign over the next few days, but in the meantime if you want to get a heads up you can check it out on their website. Good luck!
T&Cs: One entry per person. To be eligible you must be a follower of this blog and leave valid contact details. Winner will be chosen at random and contacted within 48hrs of the competition closing. If they do not respond within 48hrs and alternative winner will be chosen. Bare Minerals will send the prize directly to the winner and LBQ is in no way responsible if this gets lost/stolen during transport. No alternative prize available. Closing date Monday 13th Feb 2012.