Hair care is something I feel extra passionate about. I worked for a professional hair company straight out of Uni and studied the science of hair and hair products, so I’m probably more well versed than the normal beauty addict. I’ve always been anti silicone, anti sulphates and anti nasties because they’re just not really needed. The silicone in hair products makes your barnet superficially shiny, creating build up that’s much more difficult to budge than it is to create. The sulphates are foaming agents which help to create that rich lather we all associate with a good clean, but these are actually creating excess foam that doesn’t actually do anything other than look good. The nasties in products are often the reason behind itchy, flaky and sore scalps that we inevitably spend a fortune on trying to combat. It’s basically a viscous circle. Up until now you’ve had to invest a lot of money in professional or natural products to get good results without causing more problems than you need, but L’Oreal are just about to launch their very own solution to that problem: Hair Expertise.
Hair Expertise is free from sulphates and silicone, while containing sunflower extracts and lots of other lovely botanical oils. L’Oreal have stripped away all of the unnecessary and potentially harmful ingredients to create a product range that works, while maintaining a really affordable price point. Quite often you pay a premium for sulphate free products (think Liz Earle) but this range is claiming to do the same job. Using the philosophy of taking haircare back to basics while meeting the demands of the busy woman, the range is split into three categories – Ever Strong for weak and brittle hair, Ever Sleek for frizzy and unruly hair, as well as Ever Pure for colour weakened hair. What I love about the range is how it’s split out for multi-needs; I for one have colour treated and weak hair, whilst not wanting to weigh my locks down with product. Sometimes a smoothing shampoo isn’t enough or a nourishing conditioner doesn’t quite protect your colour… This whole range completely addresses those requirements so you can pick and choose what’s right for you.
The whole range comes in these large tubes, making them perfect for the shower whilst not using excessive packaging. The products are colour coded for easy navigation and give you all the info you need straight up. I was fortunate enough to try the products myself at a launch event and was really quite impressed – using the Ever Pure range, my hair felt swishy, strong, nourished, vibrant and not at all weighed down by the feeling of product. Even more impressive is that it’s from a brand who I’ve been avoiding in Boots since 2005! I’ll be giving you my thorough thoughts on the range soon, but for the meantime it’s about time a mass brand brought decent products to the market, with good ingredients, at under the cost of a Ferrari.
The whole range launches in Boots in February. Shampoos and conditioners RRP £5.99. The range also consists of intense masks and serums.