I’ve left haircare until last because this is the hardest category for me. I struggle with my hair as it’s thin, coarse and curly – there’s nothing good about it – which is why haircare has always been a passion of mine. I love trying new products and this is one area where I don’t mind spending a small fortune on products, as long as they work. I love hair advertising campaigns (show me a picture of luscious locks and I’m hooked) and how brands have the power to completely convert you with one swish of a model’s hair. Here are my picks of 2011 and some things I’ve fallen in love with. Let the LBQ Haircare Awards 2011 commence…
Best Hair Discovery – Redken, All Soft Shampoo
The problem with my hair is that it’s really, really coarse. I have to spend ages styling it and putting endless amount of product in it before it resembles the soft, shiny hair I desire so much. This product made such a difference, even without a conditioner. The formula really works to soften dry and brittle hair, making styling much easier and a good look more attainable. You need such a small amount of this to make a difference that I would thoroughly recommend this to anyone with similar issues to me. An absolute staple and a product I’d continue to buy again and again.
Best Brand Re-Launch – KMS California
If you can’t remember the ‘old’ KMS then it was a little bit like this… White, boring, dull, living in the 80’s and confusing. I haven’t seen such an amazing overhaul this whole year as I have with KMS. Just look at the bright colours, modern packaging, easy navigation and word play – it’s had a complete injection of life! The range has been brought into the 21st Century and is one to now rival the TIGI’s of this world. The imagery and campaign shots that coincided with this were also edgy, young, fashionable and representative of a desirable brand in 2011, putting it well and truly back on our radar. I can’t wait to see what they have in store for us next year.
Best Campaign- Toni & Guy, Hair Meet Wardrobe
We all know that we match our hair to our wardrobe, so it was a genius move by the people at Toni & Guy to take this one step further and create a whole campaign around it. This isn’t even the pro range, but the one available in Boots for around a fiver! The products had an overhaul, bringing them up to date with a colour coded system, and the campaign to match was all about relating hair to fashion. I love all the imagery and how they’ve made something so simple, so very effective. I’m totally bought into the whole range, the concept and the idyllic images of a bombshell sitting in a field, so I’ll be like a meerkat as soon as I have a sniff of any new products on the horizon.
Best Styling Product – Schwarzkopf, Got2B Powderful
So many times I’ve been out and attempted to add volume into my hair using the ‘upside down next to the hand dryer’ method. It never works and I often end up with a tangled mess. A few of these ‘volume powders’ have been launched on the market during 2011, giving volume and texture in a matter of seconds when it’s added to your roots. No other product is as cheap and effective as this though, coming in at around the £4.00 mark. It’s not in the prettiest or most robust of packs, but it’s the perfect size for popping in your bag and it doesn’t matter too much if it gets covered in Mojito and lipgloss. Although there is a little residue left on the hair, it’s not unmanageable and the volume created is more than enough to make it worth it.
That’s it. My pick of the hair category for this year. What are you fave things to have come out of hairstyling in 2011?