It’s no secret that I love a good scent and change my perfume on a daily basis. For me, your fragrance is another accessory that should be matched to the occasion, as well as your outfit. If there’s one cardinal beauty related sin then it’s having only one scent – even worse is when you never change that scent for something new! Here are my fragrance highlights of 2011 and which scents I’ll be coveting for some time to come. Maybe you’ll invest in one for 2012!
Best Fragrance Launch – Molton Brown, Navigations Through Scent
It made perfect sense for the brand famous for it’s beautifully scented products to actually dip their own toes into the world of perfume. Their anticipated collection of six fragrances took us through a journey of unusual scents that really evoked emotions. No scent was the same and no scent was in any way ‘traditional’ – the strong, complex and almost unisex fragrances are utterly beautiful and captivating. The ‘Iunu’ scent is one of my favourites of the year, having a hint of ginger and lingering around all day long. I love it and take great pleasure in squirting it on of a morning.
Best Fragrance Brand – Jo Malone
Before this year I wasn’t that familiar with the Jo Malone fragrance mantra or how they were designed to be layered. The whole concept behind the brand’s fragrances is that you use them to create your own unique scent, highlighting specific notes or over-layering with complementary flavours. They’re released some beautiful additions to the range this year, including Wild Bluebell and King William Pear for Christmas (which I wore throughout the festive season,) and have benefited from universal praise. If there’s one place you can go for a unique and personalised scent then it’s most definitely Jo Malone.
Campaign of the Year – Miss Dior, featuring Natalie Portman
I love everything about this campaign. The music, the casting, the makeup, the dress, the setting, the story… It makes me completely re-assess the brand and that’s what advertising is all about. They picked an amazing person to be the face of the brand, completely utilising the fame that came with Natalie’s staring role in Black Swan. Fragrance marketing at its best… Enjoy.
PR Stunt of the Year – DKNY Golden Delicious
If you’ve got a million dollars to throw around then you’d probably want to buy a boat or a swish crib, not fork out for a blinged up perfume bottle. Well someone had more money than sense when they dreamt up this stunning fragrance bottle in celebration of DKNY’s newest scent – it includes 2,700 Round Brilliant White Diamonds, 183 Golden Yellow
Sapphires, a 2.43 carat Flawless Vivid Yellow Canary Diamond and
14-karat white gold making up the Manhattan skyline that is so iconic to
the DKNY brand. Wowzer. Crazy idea, but bloody good PR stunt. I just want to know what happened to it after?
(PS – I’ve just been told it’s going to be sold with the proceeds going to Action Against Hunger. Brilliant work DKNY… I defo approve.)
Those are my top picks of fragrances this year. What’s your iconic scent and what launches can’t you wait for next year?