Cheryl Cole for Stylist Pick: Fail

I love Chezza Cole – she makes a fair few fashion mistakes (poofy hair and purple trousers anyone?) but on the whole she’s polished, not afraid to embrace fashion and is most definitely her own person. When I heard she was creating her very own shoe collection with Stylist Pick I couldn’t contain my excitement. A little bit of Cheryl all for my very own? Sold. I spent months stalking the website for sneak peeks and little behind-the-scenes videos, wondering what gems she would be developing for us. If you’re not familiar with Stylist Pick then it’s basically an online shoe and bag site which takes your fashion inspirations, idols and likes/dislikes to create a bespoke collection for you; all the shoes are £39.95 so it’s a simple straightforward way to shop. In my mind I was thinking “£40 for some Chezza designed shoes is a bargain.” That’s where the disappointment began.

When the shoe range was unveiled my heart sank. The styles are tacky, outdated and have no catwalk inspiration whatsoever. For someone who makes a living posing in posh and edgy dresses, she clearly has no idea about fashion herself. We’ve got ankle boots with a dash of leopard print (so last season,) a pair of houndstooth shoes that I had in 2004 and some biker boots, which although nice and practical, are hardly a fashion breakthrough moment – these adorn the shelves of every retailer in the UK at the moment. Her ‘signature style’ Your Royal Hotness isn’t exactly a statement shoe either; every girl knows that adding an ankle strap only turns your ankles into cankles. Cheryl, what were you thinking?

Don’t even get me started on Freak Le Chic, a pair of boots that wouldn’t have been out of place in her ‘Fight For This Love’ video. Tacky red, patent, buckles… What the hell would you wear these with, other than a military fancy dress outfit? The only pair of the whole range I even slightly like is Glam Slam (at least she’s got the angular shapes and sparkle that are perfect for the party season,) but these aren’t groundbreaking and have a price tag of nearly eighty quid. And there is my next issue with the whole range; the price. Coming from a brand that promotes it’s £39.95 price tag, selling shoes with a celebrity name for nearly three times that amount, in my opinion, is a fundamental flaw. If I wanted to spend £119.85 on a pair of boots I’d go to a reputable retailer, spend my time trying them on and making an informed decision, not just click on a button and wait for them to be delivered to my door. Is it really worth inflating the price so much just for a celebrity name label?

Stylist Pick have done well out of this collaboration – who even knew of their existence before Cheryl came on the scene? – and the PR coverage has been incredible. Every magazine I open at the moment has an interview with Cheryl about her debut collection. I’m sure there are plenty of die hard fans who are rushing to buy the range and inevitably it will be a sell out. However, I really am super disappointed with the whole thing. I for one will not be parting with any cash any time soon and probably won’t even go on Stylist Pick again – it’s failed on the big time for me. Cheryl will be releasing another collection in March and a couple more before the end of 2012, so here’s hoping she bothers to open a copy of Vogue, just to see what is actually on-trend for the future seasons.

What do you think of Cheryl’s debut collection?



  1. Eve Maria
    December 17, 2011 / 11:58 am

    I completely agree, when I saw the tv ad I thought Cheryl looks pretty but the shoes…tacky and dated, especially the houndstooth!

  2. Clare @
    December 17, 2011 / 2:25 pm

    I totally agree. I saw the coverage on the blogosphere (… don't read mags anymore lol) and I was excited for it, so I signed up. Having seen the range though, I didn't want a single thing but you've hit the nail on the head. It really is outdated and not fashion forward at all. I was hoping for better.

  3. Boscy
    December 17, 2011 / 2:43 pm

    Ha ha this made me laugh so much! Honestly, those shoes are completely heinous. Just goes to show that money doesn't buy taste! They will no doubt sell out anyway, though. Sigh.

  4. flutter and sparkle
    December 18, 2011 / 12:08 am

    I completely agree with you. I was really excited to see her collection too but the styles are a total disappointment and the prices are stupid! Gem x

  5. britishbeautyblogger
    December 18, 2011 / 11:23 am

    I have to say that I often wonder just exactly what the input is from celebrities.. whether they presented her with some styles and she just said 'yes, that'll do' or whether she actually put pen to paper with some sketches that were then designed up we'll just never know. Same with celeb perfumes.. I really want actual solid proof before I believe that there was any celebrity input. Everyone knows that celeb collabs are often a marketing and money exercise and I'm kind of surprised that brands and celebs alike haven't cottoned on to the cynicism that eventually will affect sales.

  6. britishbeautyblogger
    December 18, 2011 / 11:28 am

    I really wonder just how much input the celebrities really have on these collaborations or if they are just a marketing/finance arrangement. We'll never actually know if Cheryl was sent designs and said yes, those will do, or if she put pen to paper and came up with some sketches that were then designed up. It's the same with celebrity perfumes.. I'm not buying into it until I see proof that the celeb involved has had a big input – there are thousands of fragrance formulas knocking about that are just waiting for a financial arrangement from a celebrity to be launched and the celeb has had eff all to do with it. Fragrancers hang on to formulas – often ones that have been rejected by other celebs or fashion houses – and then just wheel them out when the time is right and a new celeb is deemed popular enough for a fragrance launch.

  7. London Beauty Queen
    December 19, 2011 / 12:14 pm

    So fairly universal hatred then! Apparently she was heavily involved in the collection, but I think that has to be taken with a pinch of salt. There are little videos of her choosing material and styles, but I think regardless she's lost credibility in my eyes for putting her name to such a heinous collection.

  8. Lulu B
    December 20, 2011 / 3:07 pm

    Couldnt agree more! I was strongly disapointed with this collection and havent a clue where she supposedly plucked these hideous creatures from! Shocked when she's meant to be the most stylish woman :o/ i dont think so ! xx

  9. francisdodson
    February 24, 2012 / 7:20 pm

    Wow. These are shockingly bad. I saw the advert on TV and thought the shoes were dreadful, but seeing them close up is even worse. To be honest, I didn't expect much more from Cheryl – I've never found her style that great! I would of thought she'd have done better than this, though… x

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