Guest Post: I Heart NYC

I bloody love Claire from ‘The World of Kitsch’. She’s not particularly well versed in the world of make-up, but that makes her approach even more refreshing. Today she’s telling us all about her encounters with budget brand NYC, so let’s see what she has to say…

Hello, it’s London Beauty Queen’s make-up novice, Twitter friend Rudedoodle again. I’ve a few more products for us girls less gifted in the ‘artist’ part of putting on make-up. Last Friday I went along to a meet-up of fashion & beauty bloggers in Belfast, organised by the girls at Now strictly I’m neither a fashion or beauty blogger, but I am notoriously nosy, and Katrina from Sugahfix was gracious enough to let me tag along. After we had eaten the most glorious cupcakes I’d ever seen (from Belfast’s Sugar Rooms), and chatted blogging dos and don’ts, the talk turned to beauty products.

Mmmm Cake.

At this point my badly-lined & shadowed, little eyes glazed over, I was out of my depth as the polished ladies compared notes on foundations & B B creams (no idea what the latter even are). We were joined by the stunning Fiona Cooke from Coty Ireland, who chatted away, genuinely enthusiastic about the brands she works with. Fiona had brought us some NYC products to try out, so here I am to report on how I found them. 

Eye-shadow is my favourite make-up product, and the Individual Eyes for green eyes is a perfect product for the likes of me. Each of the six shades in the compact are labelled, with a diagram on the reverse showing where to apply for the perfect look. Thank you, NYC! This is exactly what a girl like me needs. I’ve only realised in the past 3 years that you are meant to put more than one eye shadow shade on your lid, never mind four or five. Don’t talk to me about YouTube tutorials either, I’m the sort of girl more likely to be looking up obscure Reeves & Mortimer sketches from the early 90’s, not step by step guides to a smokey eye. I just don’t have the patience, but I still want to look great. A diagram on the back of the package, so basic but such a great idea. This product is currently only available in the US & Ireland, but hopefully will go UK wide soon.

The next product, NYC Blushable Creme Stick in Big Apple Blush, an entirely new thing to me. I have very high colouring and don’t use any blusher, but applied the stick anyway to see the result. I actually loved it. Very natural, no clown cheeks like I expected from my own application techniques. Gave a nice shape to my face and I will be using it daily now. 

NYC Smooch Proof Lip Stain in persistent pink next. This is like a big felt tip pen, which I love. If all make-up came in pen form maybe I’d be better at putting it on my face. Colour was very close to my natural lip shade, which means its brilliant for me to use on days where I’m a bit zombified, tired and need make-up just to look normal. Other mums will know that look. The three NYC products gave a natural, healthy look which ironically is the most difficult one to achieve for novices like me. With NYC’s favourable price point, I’ll be searching out their concession for more goodies to play with this week.

Written by Claire Smyth from

NYC is available from Superdrug



  1. Claire | French for Cupcake
    November 22, 2011 / 9:14 pm

    Great post Claire! I had such fun that morning, and I actually was super impressed with the NYC products as well. Might have to look into their other colours! x

  2. Lucy - Beauty and the Blogger
    November 23, 2011 / 8:32 am

    The lipstains and cream blusher look lovely – and those cakes are so amazing they don't even look like cakes!

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