Maddi Alexander

Upstairs in Fortnum & Mason there’s something special going on. It may be small, it may be delicate and it may not stand out amongst the shelves and shelves of beauty products, but it’s beautiful and here for the long term. New brand on the block Maddi Alexander is the brainchild of one lady who gave up her career as a buyer to launch this collection of body products. Maddi is a fictional character developed with the busy woman in mind, and her range of products includes delicious candles, sweet smelling body oils, bath salts and body lotions.

The aim of the range is to allow you to have your very own spa sessions at home, knowing that the products you’ve purchased are ethically sourced and contain no nasties. Maddi Alexander only contains natural ingredients so you can feel like a pampered princess without worrying that you’re putting lots of chemicals on your body. The range consists of six scents: serene, revive, evocative, frivolous, eccentric and amorous, all as gorgeous as each other!

The candles are a highlight for me, particularly as I’m a bit of a candle fiend, but these bath soaks are truly stunning. They contain hand crumbled cold processed soap, oatmeal, cornflour, sea salt, powdered orange peel and shea butter… Oh my. Not only do they look and smell great, but they will inevitably make your bath an extravagant experience. These don’t come cheap, but they’re also not nearly as expensive as I would have imagined; the bath soak comes in at £22, the candles £28 and the oil £30. These would be a perfect indulgent treat for yourself or a special gift for someone else. I know I’d be happy if I unwrapped some Maddi Alexander on Christmas Day!

Available exclusively at Fortnum & Mason, London.


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