Age Defying… It’s Electrifying

A few weeks ago I went to the Toni & Guy global gathering, which brings hairdressers from all over the globe to showcase the next season’s trends, as well as recognising the hard work and skill the salons have. Next season it’s all about big, angular, textured hair and extravagance, which can play havoc with our tresses. It seems perfect timing then that to coincide with a season of hair styling abuse, Toni & Guy’s professional range Label M are launching a new range of age defying products. We all know hair is dead, but as we get older our hair loses even more of its goodness, sometimes leaving us with lacklustre barnets that have seen better days. It’s important to add in additional nutrients to ensure our hair is bouncy, full, strong and shiny – which is where Label M’s Therapy Age-Defying range comes in.

The four products (shampoo, conditioner, treatment and protein cream) all contain a patent pending Rejuven-8 Complex. Created exclusively for Label M, it utilises eight technologically active anti-ageing ingredients to leave leaving hair looking strong, replenished and youthful. Some of the ingredients include white caviar, sweet chestnut, African baobab trees, iron rose crystal, glycolic acid extracted from turbinado and palm sugars – impressive no? The brains behind the brand are really excited about this ‘revolutionary’ launch, and so they should be.

The purple packaging certainly makes these stand out and the pump action bottles make it easy to get the amount you need, not wasting a drop. The whole range smells sweet and uplifting, not unlike a bowl of parma violets, or as Poppy Dinsey from said: “It smells like Disney Princesses.” The products are the same quality that you’d normally expect from Label M – thick formulas that lather and condition well, leaving your hair soft and manageable. The result I got from this range isn’t as instantly recognisable as some other ranges, but after a few washes your hair does feel a bit fuller of bounce. It’s a long term solution, helping to almost repair damaged hair and reinvigorate it from within.

I’m currently loving the Protein Cream, which is applied to hair as is a serum or leave in conditioner. A few pumps help to give your hair a boost, injecting some key minerals and helping to prevent frizz and unruliness. This, used in conjunction with a serum, really does leave my hair feeling great. These have become part of my hair wardrobe – definite must haves and basics to ensure my barnet is in as good a condition as it can be. The shampoo and conditioner are great added bonuses if you have the cash, giving good results but nothing mind blowing, but this is a little gem.

Available online and through Toni & Guy salons/Label M stockists from November.



  1. Lisa
    June 8, 2012 / 1:32 pm

    Thanks for this wealth of resources! Hair Care Beauty

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