Sometimes a launch comes along that makes you peer up like a meerkat. Kleenex skincare, for me, is that launch. Although it may seem like a random brand extension for some, the essence of the brand started with skincare products and cleansers way back when in the 1920’s. This new range brings their knowledge of all things tissue into a slightly different arena, whilst keeping the brand values and trustworthy name at the core. There are four products to start with, including face wipes, eye makeup remover wipes, facial cloths and shine absorbing sheets.
The face wipes are good quality, thick and durable, as well as having a lot of product on there to really wipe away makeup. In general I’m not a huge fan of wipes as I prefer to cleanse properly, but I do use them when I’m being lazy. These do the job well and they last long enough to properly scrub the dirt of your face without drying it. A highlight of the range for me is the eyemakeup remover wipes – these are big enough to do both eyes, durable enough to get rid of mascara and come in super cute and handy packets. I really wish these had launched earlier in the year because they’d be perfect for travelling or festivals.
The facial cloths are a bit random, but they kind of work. They’re made of natural fibres and soft tissue that’s stronger than cotton wool, less absorbent than tissue and more practical than both. You can use the tissue to cleanse with, applying product on and using as if it was cotton wool, or you can even use with water instead of a flannel. They’re really multi-functional, and although you think they’re going to be useless they work really quite well – one tissue removes nail varnish from both hands, which is a huge improvement than the three giant pads it usually takes. They come in this handy box too, so there’s no storage problem either!
Finally, the best product in my opinion, the shine absorbing sheets. Not enough companies make these, so I’m so pleased that Kleenex have launched them as a key product in the range. If you’re not familiar with the product, then they’re basically sheets you apply to your face to remove excess oil and shine without disturbing your makeup. They’re perfect for slipping into your desk drawer to use before leaving the office, especially as they restore your face to its 7am state. These sheets are extra special though because every thought has gone into them – from the double sided sheet with a hidden panel to stop the oil being seen from the outside (who wants to show off their manky oil filled sheet?) to the sticky panel that ensures only one sheet of paper is removed at a time, they’ve made the simplest product really quite fab. Top this off with the fact that they’re purple, have flowers on and they’re super sturdy, and you’ve got an LBQ staple product for the next five years.
Overall I’m quite impressed with the range. It’s much more practical and useful than I thought it would be and not just a brand extension for extension’s sake. These products all fit into the range nicely, using their expertise and skill in a great way. Every product has the Ecoform stamp, meaning they’re made from sustainable and green sources and contain natural fibres. I’ve already been told there are more Kleenex skincare products in the pipeline, so I can’t wait to see what’s coming next – not the most glam of product, but tissues may start taking over the world.
Available from October priced £1.99-£3.99