Be Reem

This week Soho was taken over by sparkles and fake tan to welcome the cast of TOWIE. They were in town to celebrate the launch of the new ‘The Only Way Is Essex’ beauty range and fragrances, which hit stores this October. The range consists of gift sets in all shapes and sizes, including eyeshadow palettes, false eyelashes, a great bronzing brick and some fabulous glitter kits. Everything is fantastic value, with most sets coming in under a tenner and the giant ones not higher than £30.00.

The two fragrances are pretty amazeballs too, even if just for their name. The female fragrance is clearly inspired by vajazzles as it’s sweet, sparkly and called ‘Dazzle’. The male fragrance keeps it TOWIE-fied and simple – it’s perfect for Joey as it’s called ‘Be Reem’. I’ll review the fragrances later on, but for the time being here are some pics of the new range… Don’t be jel.



  1. Lucy - Beauty and the Blogger
    September 9, 2011 / 12:13 pm

    I'm as much of a TOWIE fan as the next person but I find it amazing/ridiculous that they have a beauty range out – though in saying that I like the look of the lashes and I bet I like the perfume!!

  2. Beauty's Bad Habit
    September 9, 2011 / 12:35 pm

    The falsies look nice! I think perhaps the packaging is a bit too TOWIE though – only hardcore fans will actually be drawn towards it. It will most likely have the opposite effect on people like me!

  3. FBegumStar
    September 9, 2011 / 5:44 pm

    Just amazing! I know you said not to…but I can't help but be sooo jel! I want some! LOL 🙂 x

  4. Gemma Parker
    September 13, 2011 / 1:39 pm

    I never realised it had become such a phenomenom! Really? TOWIE products? Love the show, don't know if I could waer the show. Thanks for keeping me up to date!

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