The baby oil challenge

Johnson’s Baby Oil is loved by celebrities and make-up artists alike, with over 70 years as a beauty essential. The nation’s romance with Johnson’s  Baby Oil dates back to 1938 when the product was first created and is as popular today as ever. Over one thousand bottles are sold every day in the UK alone… that’s close to 50,000 litres per year, enough to fill over 600 bath tubs! The baby oil not only locks in ten times more moisture on wet skin than many moisturisers on dry, but it’s used as a beauty essential to create shimmer and shine. Johnson’s baby oil asked me to take part in a challenge to put together a beauty look that I think inspires my readers and illustrates why ‘I Heart Johnson’s Baby Oil’ – and here are the results!

Johnson’s baby oil is available in various different variants, including aloe vera and chamomile, but for this purpose I’ve chosen to use the gel. The gel gives you all the benefit of the baby oil, but in a thicker formula that can be used really easily with makeup or other products to change their texture and to create shine. By mixing just a small amount of it with bronzer or blush, you can create a radiant glow over a tinted moisturiser or even on bare skin if you’re extra brave. You can see from the photo below how intense you can make the colour by adding just a little gel to the formula, as well as making a dull flat colour into a radiant highlighter. If you want to make your decolletage look super hot in a strapless dress but you don’t have the time (or cash) to fly off to Marbella, then get out the Johnson’s again. Dab your body brush into your bronzer as usual, but then dab in a little baby gel and sweep from the centre point upwards and outwards to catch the light and sculpt the skin.

L-R: Blush without & with gel / Bronzer without & with gel

The gel can also be used to fix eyebrows in place. No need for expensive MAC products or clear mascaras, just paint on some brown shadow over the eyebrow to fill out any gaps or fluctuations in colour, dab a clean mascara wand into some Johnson’s gel and brush through. You’ll be left with an uber on-trend brow that’s perfectly in place. (You’ll have to excuse my brows though – I’m mid-way through ‘project eyebrow’ which involved me growing them out so they can be styled!) You can also see how I’ve used the gel mixed with my favourite blush to create a sculpted and healthy glow on bare skin, perfect for lazy weekends or while on holiday.

Finally, if you want to create a fresh look and open your eyes, you can mix your eyeshadow with a small blob of gel to create a thicker and more malleable texture. For this I’ve used pastel shades to represent the different variants of Johnson’s Baby Oil (how very on brand of me) but this works just as well for darker shades to help sculpt and highlight the eye. The gel makes the colours super intense, really bringing out the pigment and enabling you to blend.

Here’s my finished Johnson’s look, which I’ve kept very ‘au naturel’ and in keeping with the purity of the formula. What’s great about mixing makeup with baby oil is that it’s hydrating and perfect for those of you with dry skin. It stops makeup from singing into the skin, caking or flaking and leaves you with a radiant glow. I probably wouldn’t advise you used the oil in all of these ways all at once, but it’s a great product to mix in with makeup this time of year.

And just because, he’s a gratuitous shot of me showing my love for Johnson’s Baby Oil! Make sure you grab a bottle and have a play when you’re next feeling adventurous. You’ll be surprised how it can make the most boring of products have that added ‘zing!’

Disclaimer: I have been asked to work with the makers of JOHNSON’S® Baby Oil to try their product and blog about it. They have sent me a free sample and the winner of the best blog as determined by a panel of judges will win a trip to Milan during Fashion Week.



  1. shanice
    August 7, 2011 / 5:03 pm

    I can't get over how radiant it makes your skin look! I'll definitely be picking that up when I can 🙂 x

  2. Vintage Sparkle
    August 7, 2011 / 8:07 pm

    Enjoyed this post a lot, I would never have though to use baby oil with make up but it looks great!Good luck winning the trip to

  3. Sidrah!!!!
    August 8, 2011 / 12:07 pm

    I think that using the baby oil in moderation should be considered, because I know my cheeks will break out if i use oil mixed with my blush! But I would def use it on my brows..

  4. fluff and fripperies
    August 8, 2011 / 12:50 pm

    There's a gel?! How did I not know this?!

  5. dreamergbr
    August 8, 2011 / 4:10 pm

    i use it to take off make up and especially mascara. then i use dove soap to get rid of residue oil. leaves me skin lovely and soft.

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