Acting on Impulse

Seeing a can of Impulse reminds me of my yoof. Before I was old enough to have proper perfume (and even when I was) a can of Impulse was always in my school locker. There was always a competition at school around who had the most fragrances or who’d managed to discover the newest scent first; playing netball will never be the same without the smell of Impulse. So before I start getting all nostalgic and telling you about the giant blue gym knickers we had to wear, here’s a fabulous picture of the newest Impulse scent which has been exclusively designed for Superdrug.

Launching this September, Impulse ‘Loving Words’ launches at a discounted price of £1.19, as well as a bonus 20 points on your Superdrug beauty card when you grab one. The name was chosen by fans on Facebook too, so if you don’t like it you’ve only got yourselves to blame!



  1. Amy
    August 22, 2011 / 11:25 am

    Agreed, Impulse reminds me of when I was about 9! But I have actually started to buy it again and I love it! xxx

  2. TheCosmeticCrave
    August 22, 2011 / 10:33 pm

    aww my nan always used to buy me impulse. I love to spray them on my body after I have had a shower. The packaging on these cans are completely diferent from their other ones but I think it looks quite nice actually.

  3. London Beauty Queen
    August 23, 2011 / 7:17 pm

    I actually can't wait to have a sniff of this and see if it reminds me of my yoof still. Got to love how they're changing with the times though.

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