You’ve got to love Illamasqua – not only do they make fab makeup but they come up with innovative (and most of the time a bit strange) ideas too. For their latest campaign they’re encouraging you to commit ‘social suicide’ by deleting your entire facebook profile… that’s photos, friends, wall posts all wiped. This competition runs on their facebook page and a winner is chosen at random to wipe their profile (don’t worry, you don’t have to wipe it to enter) and be ‘re-born’ by filling it with fabulous photos and stories of their prize – the ultimate Illamasqua experience.
The winner will win a VIP trip to London, including a stay in a luxury hotel, a pass for London Fashion Week, £500 shopping spree, a personal stylist and much more. It’s all to celebrate their new campaign ‘Born Again’ which is all about releasing your alter ego and the video above (which features Vicky McClure, BAFTA Best Actress 2011) sums this up perfectly. I think someone is a bit depressed at Illamasqua though – first funeral makeup and then ‘born again’… Are they trying to tell us something?
Full details on their facebook page where there’s also an exclusive discount code!