While I was on my sick bed there seemed to be a bit of drama unfolding about a certain collection from a certain well loved make-up brand. Apparently blogger favourite MAC had taken upon themselves to create a collection (one of about 30 this year no doubt) which was the baby of experts. Not experts in make-up development, not experts in make-up application, but experts in warbling on about what they do and do not like about make-up: bloggers. Now, I’m obviously a little bit biased here, being a blogger myself, but I think this is a great little idea. I think it’s great that the powerful house of MAC has identified that blogging is growing and consumers trust what their favourite beauty blogger tells them, faithfully rushing out to buy the product that’s recommended. I think it’s great that they’ve taken the time, energy and money to create something a little bit different that will no doubt be posted on every beauty blog this side of Venus.
The cynical side of me thinks it’s a massive marketing ploy. Remember the whole Rodarte thing in 2010 and how impactful angry bloggers were then? Remember how MAC didn’t really address the concerns or ease the situation particularly well at the time? Well this, in my opinion, is that apology. It’s the white flag. “We’re sorry, we know how important you are, so won’t you totter along and create your own shade of lipgloss?” It’s their way of getting back in the good books (albeit a little dramatically) of the people that probably create a large proportion of their sales. They’re clever those MAC people, they really are.
There’s also been a lot of moaning and groaning from MUAs about how bloggers shouldn’t be involved in make-up development because they don’t know they’re stuff. Well, I’m sorry Mrs MUA, I have to disagree. I may not know how to create a smokey eye to rival Kate Bosworth, but I know what I like and I know what works well. Once you’ve tried as many eyeshadows and lipglosses as a blogger has you begin to know your stuff, even if it’s not technical or requires a degree in Cosmotology (is that even a word?) That’s where the lab experts come in. That’s their job, not ours. They were there to guide the nine lucky bloggers every step of the way, developing different shades, textures and results until the final product was exactly what was wanted. (Temptalia has a detailed overview of the process so make sure you take a look.) It seems like a natural progression to me – if Cheryl Cole can have her own eyelashes, Paloma Faith can develop her own lipstick, even Alexandra Burke can put her face on a can of deodorant, then why can’t I have my own nail polish?
What do you think? If you were to develop your own make-up product what would you choose?
PS – the collection is only available in the USA and launches this month. Seems a bit silly that it’s only available in one country when the whole point of blogging is that it’s global.