Smells like charity

If you can buy yourself something pretty while making a difference to the lives of people half way across the globe, then that makes that purchase even more worthwhile right? Tous, the famous jewellery brand who have been fronted by Kylie in previous seasons, have just launched their first fragrance called simply ‘H20’. The fragrance aims to help people around the world that don’t have access to drinking water by donating 1% of sales to building clean, accessible sources. Each bottle of perfume sold will provide the equivalent of 15 litres of drinking water via Oxfam – that’s enough for around ten days. Not only that, but the bottles are produced and packaged via a charitable organisation that aims to prevent social exclusion by working with people with disabilities: The Iris Foundation. The bottle is made from 25% recycled material and is 100% recyclable, meaning that every angle has been thought of so you can feel good about picking one of these scents up.

The actual fragrance itself is clean and refreshing, smelling like you would expect a scent based on water to. “Tous H20 is an aquatic fragrance developed by perfumer Sonia Constant, and features organic alcohol with notes of organic lemon, organic lavender, rose, jasmine, mandarin, cedar, white amber and Australian sandalwood from sustainable development.” It reminds me of Cool Water and is really quite delicious. A really simple, universal scent that fits perfectly with fresh spring mornings and walks on the beach… getting a bit cheesy now. The glass bottle is based on a water drop and includes a Tous tag to add a bit of glamour to your bathroom shelf. I love this scent and the fact that your cash goes to a good cause makes it even better.

Available in 30ml, 50ml and 100ml – 50ml RRP £36.00 – from Boots, Debenhams and all good chemists.
Visit their website:



  1. A Little Brighter...
    May 16, 2011 / 5:05 pm

    wow, this looks amazing! loving the bottle too! cool water is one of my favourite fragrances to wear so i'm sure i'm going to love this! x

  2. London Beauty Queen
    May 16, 2011 / 7:29 pm

    It's a really lovely fragrance – been wearing it today. It's going to be a permenant addition to the range too so you won't fall in love and then never be able to get your hands on it.

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