Well it’s about time. There have been rumours for years, but finally on May 11th Superdrug will launch their very own loyalty scheme to reward their customers. The ‘Beauty Card’ will offer a point for every pound spent in store and can be used against purchases on anything in Superdrug – although as I understand it you can only use it as part payment, not full payment like in Boots. The cute card even doubles up as a mirror so it’s a bit more useful than the 30 other pieces of plastic that jam-up your purse, although it’ll inevitably get scratched and rendered useless by about month three. When this launches in store next week there will also be special promotions and additional points on offer for a limited time, so you’ve got nothing to lose. There’s even a little countdown on the website so you can see exactly when it’s about to arrive. Will you be signing up?