Slapping on the fake tan and trying not to look like you’re in TOWIE can be something of a challenge. I get asked a lot about which false tan brands are best to use for people who are a bit worried about looking like an Oompa Lumpa. If you don’t know what you’re doing then you need something uber simple that can’t really go wrong, no matter where you put it or how much you slap on. Vita Liberata is the official tan of The X Factor, so it’s already got a bit of heavyweight endorsement behind it, but I’d never heard of it before a lady attacked me with some in House of Fraser recently. My initial reaction was that it was quite good and worth investigation, so I decided to give the Rich Silken Chocolate tan a whirl.

The formula comes in an easy to use and practical pump bottle so you can apply directly onto a tanning mitt and rub over your skin. This eliminates the problem of ending up with tan everywhere and trying to squeeze the last bit out of the tube – easy peasy. The product itself is a really light tinted gel that’s really easy to move around your skin, especially as you can see where you’re applying. Because it’s so light it absorbs into the skin really easily, leaving you with a tinted glow in no time at all while you leave it to develop for 4-6hrs. I’ve been using it before bed, but you don’t get those dreaded tan marks on your bed sheets because within five minutes it’s sunk into the skin and you forget you’ve put it on. You do get slight marks on your clothes, but nothing that can’t be easily washed out.

All Vita Liberata tans are formulated with organic extracts and additional moisturisers to leave your skin not only looking healthy, but feeling healthy too. After you wash the formula off you’re left with a subtle and natural looking tan and lovely feeling limbs because the tan hasn’t dried them out. What I really like about this product is that the result is so natural that it’s perfect for the ‘first season tan’ or newbies who are really concerned about using fake tans. There’s no streaking, no blotchiness or problems at all – although you do have to be careful, as always, around hands and feet to ensure you’re not left with orange digits. I’ve used this about five times and have only used about 25% of the bottle, so it lasts a long time too. This has been my recommended tan of late and I’ll continue to sing its praises until something trumps it!

Vita Liberata Rich Silken Chocolate tan is available from high street chemists and department stores, as well as online through their website. RRP £22.50 for 200ml.



  1. nicoletta
    April 30, 2011 / 1:09 pm

    I'm yet to try this one but sounds really good. Think i will add it to my list of to try products x

  2. Lulu B
    May 1, 2011 / 8:47 am

    I saw this advertised somewhere recently and was intrigued but did not dare spend the pennys, after your review its definately on my shopping list! Yay, love your blog xx :o)

  3. London Beauty Queen
    May 1, 2011 / 5:35 pm

    I think it's really good value too so it's a summer investment! Glad you like the blog too : )

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