Get your kit off

I saw on twitter last week that River Island were encouraging the people of Liverpool to get their kecks off in the street. This wasn’t just to prove how easy it is to get the trousers off those people oop north, it was actually for a really good cause – Fashion Targets Breast Cancer. People on the street were literally approached and asked to swap their trousers in the street for a brand new pair, donating the ones they were wearing to charity. Such a simple, fun and effective idea! This video is hilarious and shows you exactly what went on…

This also coincides with River Island’s Denim Week which runs until the 20th March. You can get 25% off all jeans in store and online, so this is the time to get your own kecks off and treat yourself to some new ones.


1 Comment

  1. *Make It A Tag*
    March 12, 2011 / 11:30 am

    Such a good idea, loved that everyone got involved. ifitwasatag.blogspot.comHelen:)

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