Is life sweeter ooop north?

This is a bit random, but it really struck a chord and interested me… do our tastes really vary depending on where we live? Well according to Debenhams it’s a certainty, as the most floral, feminine fragrances are a sell out success thanks to northern women. South of Watford Gap however, women are snapping up musky, woody and even male scents, according to findings released by the British favourite.

Debenhams says: “Northern and Scottish ladies are drawn to glamorous fragrances with a sweet, edible ‘gourmand’ edge. They choose the most ‘girly’ of fragrances with the current bestseller in the region, Viktor & Rolf Flowerbomb. Southerners opt for more masculine fragrances with an edge, such as Clinique Aromatics Elixir. Men’s fragrances are also popular with Southern girls who wear them on a night out for a more distinctive, dramatic scent. Women in the Midlands and Wales are the most traditional, opting for the enduring classic perfumes such as Chanel No. 5 and Chanel Coco Mademoiselle. Irish women are plumping for fresh, light fragrances, even through the winter months, choosing Calvin Klein Euphoria and Marc Jacobs Daisy.”

Research from Debenhams also showed:

  • Northern women are very loyal to perfume brands and invest in big bottles that last months
  • Southern women are much more likely to buy several small bottles of fragrance that they interchange on a regular basis
  • Northern women spritz the most – topping up their perfume in the morning, lunchtime and often twice in the evening
  • Southern women are more likely to go fragrance free during the day, keeping a bottle in their handbags or office draw ready for a night out
  • Northern women wouldn’t even consider borrowing their man’s scent – less than 5 per cent have done so
  • Southern women are frequent offenders and borrow their partner’s aftershave on average once a fortnight

Ruth Attridge, spokesperson for Debenhams says, “We see the same trends in fragrance as we do in fashion. Just as Northern women snap up our party dresses and highest heels, they also love the most feminine sweet scents. In the South however, it’s distinctive, often masculine fragrances that are teamed with a more edgy style.”

Having been a southerner for all of my life, but with my family living ooop north for the last ten years I can say that there’s a distinct difference in taste, fashion, attitude and beauty products across the invisible border. But does this really transfer to scent too? Are you a northerner/southerner and use any of the fragrances they’ve mentioned? Be good to get your thoughts!



  1. Rachel
    December 22, 2010 / 5:24 pm

    Hmm, very interesting! As a Mancunian living in London, I can certainly picture those party dressing, sky scraper heel and sweet scent-wearing ladies but I don't necessarily think it's representative across the board. I bet the sales at Harvey Nichols and Selfridges show something different – possibly any edgier side to the stereotypical northern party girls! I wouldn't say I'm loyal to my brands and like to have a few bottles on the go (and that's not just come from living in London!) but I never leave the house without a spritz of perfume, and that definitely wouldn't be of my boyfriend's aftershave, so maybe there's something in this after all!

  2. Anonymous
    December 22, 2010 / 9:30 pm

    This is interesting. I think Northerners have a more traditional sense of what they consider feminine. Big hair, makeup, heels, etc. Being understated is definitely more of a southern thing I think.I prefer woodsy more masculine scents myself but I consider myself to be a bit of a tomboy.

  3. London Beauty Queen
    December 23, 2010 / 11:42 am

    I have to say I agree with most of which is said… I don't like overwhelming scents or massively floral ones, but I love my musky, manly smells. I think most of my mates are the same, but up in Derbyshire it's the opposite. I think you'll always get differences from the norm, but I thought it was tres interesting!

  4. davenaalexandra
    December 25, 2010 / 11:08 am

    As a real northener (newcastle all the way) i totally agree with this, i buy huge bottles – but they dont last very long as i top up during the day and i like really glamorous fragrances. And i wouldnt dream of wearing a blokes scent…why would anyone thats just odd! but scent is a personal thing, i just think its so odd that its right about me!

  5. Hana Blakey
    January 7, 2011 / 10:59 pm

    I just stumbled across this and found it interesting so thought I'd comment!I'm the complete opposite to davenaalexandra, I'm from Newcastle as well and prefer deeper, musky scents. I like the odd floral thing, but they're a bit overwhelming sometimes, and I have been known to steal my man's CK Summer when I couldn't find my perfume…

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