Another one bites the dust…

So Leighton Meester has become the latest celebrity to sign up (read ‘sell out’) to be the face of a big brand name. Expect to see the Gossip Girl pop up on a telly near you soon promoting the bargainista’s favourite Herbal Essences.

What baffles me though is why brands spend so much money getting a sleb to pretend to like their brand, when clearly they’re doing very well by themselves – although those adverts do my nut in. What’s even more baffling is that in a lot of beauty surveys results released lately, including Tesco and Olay, a very large proportion of women say celebrity endorsement doesn’t make them any more likely to buy a product.

I don’t know about you, but I don’t see Leighton buying Herbal Essences even more than I see Claudia Schiffer using L’Oreal or Cat Deeley using Pantene. It’s just not believable, so why waste money on this when they can spend it on giving the customer a better deal? What do you think?

4 Comments

  1. Beauty's Bad Habit
    November 25, 2010 / 4:47 pm

    Totally agree. If a brand 'baffled me with science' and handed me a sheet of ingredients I'd be far more likely to buy it (if it was SLS free…) I think you'd have be be extremely naive to think bargain brands are going to give you salon perfect, glossy, healthy, celeb standard hair.

  2. Georginaedrec
    November 25, 2010 / 4:54 pm

    Agreed. As consumers we're far wiser now when we chose products and make informed decisions around effectiveness and price. Surely these brands get a far greater result by incentivising Boots et al to offer deals/prominent display spaces for their products.

  3. TheBristolBeautyBlog
    November 25, 2010 / 7:05 pm

    I agree – I'm never influenced by celebs to buy a product – far more likely by fellow bloggers! I do love her hair though, although I doubt she uses Herbal Essenses..

  4. Get Lippie
    December 1, 2010 / 10:54 pm

    She's been the face of Herbal Essences for about six months, bless 'er. I, of course, have never heard of her. Seriously!

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