So Leighton Meester has become the latest celebrity to sign up (read ‘sell out’) to be the face of a big brand name. Expect to see the Gossip Girl pop up on a telly near you soon promoting the bargainista’s favourite Herbal Essences.
What baffles me though is why brands spend so much money getting a sleb to pretend to like their brand, when clearly they’re doing very well by themselves – although those adverts do my nut in. What’s even more baffling is that in a lot of beauty surveys results released lately, including Tesco and Olay, a very large proportion of women say celebrity endorsement doesn’t make them any more likely to buy a product.
I don’t know about you, but I don’t see Leighton buying Herbal Essences even more than I see Claudia Schiffer using L’Oreal or Cat Deeley using Pantene. It’s just not believable, so why waste money on this when they can spend it on giving the customer a better deal? What do you think?