Paul’s Boutique Gets Bigger

I love a bit of arm candy – who doesn’t? But it’s not very often that arm candy turns into a bit of fragrance candy, excuse the bad choice of words. Paul’s Boutique is best known for his loud and proud bags which seem to adorn all the Topshop-loving ladies in London town. Paul’s now turned his hand to something new with the launch of his first fragrance, and in true homage to the bag charms that adorn his products this is something a little bit different.

The fragrance is entitled ‘24/7’ and comes in a cute box that opens out like a book – it’s always exciting to feel like you’re opening  a present! His brand ethos is really carried through to the opulent pink satin lining and gold colours of the perfume. Gordy this may be, but I think it’s super cute. The fragrance is more like a collection, coming in three different parts and three different perfumes – AM, PM and 24/7 – which are designed to suit your mood at different parts of the day.

The three perfumes come in 10ml dispensers and easily slip into the golden holder, which can be used alone or clipped onto your bag to take it with you for spritzing on the go. This should feel like a faff but the bottle is designed perfectly to make it a two second job, whilst keeping the fragrance safe and secure. For those of you that aren’t massive on the bling, this actually wouldn’t look out of place thanks to the simplicity of the perfume holder and the subtly engraved logo.

The fragrances themselves are all actually delicious and ones I would definitely wear myself. AM is a soft floral scent that reminds me of something I can’t quite put my finger on – it’s perfect for the daytime and even better for autumn/spring mornings. PM is a muskier, sexier scent which combines the best elements of my favourite perfumes, including Vintage by Kate Moss and the new Balenciaga I was raving about earlier in the week. 24/7 is their ‘signature’ scent which is fresh, without being too floral or musky – it kind of sits in the middle of AM and PM and so is pretty much perfect for anywhere, anytime.

I was really surprised to find I would wear all three of these without a problem… how many times do you buy a gift set and give half of it away? I would really use all of these throughout the year, especially because they’re perfect for taking away with you on weekends. This satisfies those Topshop lovers, while not being too gordy and pink and appealing to the masses. At £20 this is a bargain and will be available from Boots and all good fragrance shops this month. Well done Paul – can’t wait to see your next venture!



  1. Glitter and Love
    October 7, 2010 / 3:57 pm

    Oooooo I love :DCan't wait to get these xx

  2. Ms. Wedgie
    October 7, 2010 / 6:22 pm

    Now this I like! I love perfume in unique packaging and when I saw this I started squealing like a little schoolgirl! Another thing to put on my christmas

  3. London Beauty Queen
    October 7, 2010 / 8:29 pm

    Glad to hear it! It's so cute and the perfumes are lush too which just makes it better : )

  4. ShoppingAddict
    October 8, 2010 / 10:06 am

    Nice!! Love the packaging. x

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