The Body Shop have always been renowned for taking a stand, making a difference and being ahead of their time. Ever since a trip to the Body Shop Factory when I was studying GCSE business studies (many, many moons ago) I’ve been impressed on how they really try to make a difference not only to the environment, but the people that live within it. Beauty companies are really starting to use the power of their brands, raising money and awareness in aid of amazing campaigns such as AIDS, breast cancer and now sex trafficking.
Human trafficking is the third largest criminal industry in the world and it’s estimated that 1.2 million children are trafficked every year for sexual exploitation and cheap labour. The Body Shop has decided to stand up and take notice, with the aim of making a real difference to the UK legislation that can help these poor children.
“Inspired by our founder Anita Roddick and her commitment and passion for justice, The Body Shop is proud to continue her fight against human trafficking, bringing awareness of this modern-day slave trade to world leaders and the global community. In collaboration with ECPAT UK we are calling on the UK Government to introduce a system of guardianship for child victims of trafficking. This would mean that all child victims of trafficking would:
– have someone with parental responsibility to care for and support them
– be prevented from facing further exploitation and harm from their traffickers
– receive the educational, medical, practical and legal support they need to help rebuild their lives”
In addition to this they have launched a new hand cream, perfectly entitled ‘Soft Hands, Kind Heart’, to raise money for the cause. The cream, which is delicately packaged in a white luxe tube with a sweet heart logo, costs only £3.50 with £2.56 going to their campaign partner ECPAT. That means for less than your morning coffee and muffin you can make a real difference to someone else’s life. Not only is the cream delicious, good for you and pretty to look at, it does real good too.
The campaign has already secured a raft of high level support from the UK and beyond with stars such as Rob Lowe, Matt LeBlanc, Robert Pattinson, Sienna Miller, Joanna Lumley, Yoko Ono, Naomi Campbell, Sir Ben Kingsley and Martine McCutcheon all submitting handprints to support the campaign and petition. (Please make sure you sign up to the petition and also join the Facebook group)
We made a real impact with the MAC Rodarte collection. Please, please, please help us with this amazing campaign too.