I’m a huge fan of Lush – from their ingredients to their packaging and ethos, I love it all. I regularly write about the fab products I use on here so I was super excited to be invited to the launch of their new Gorilla fragrance range. I practically hopped, skipped and jumped down to Shoreditch this afternoon and couldn’t wait to get my hands on their new range ahead of everyone else. What I wasn’t expecting was the experience I actually had…
The new range of perfumes consists of fragrances with deep (and very lengthy so don’t ask me to repeat them!) inspirations, each of which lead to the creation of a different ‘room’. We had a ‘lush’ bedroom, a star dressing room, a bar, a boy’s toilet and even a bubble forest. Each room set the scene for the fragrance, which lightly lingered in the air while the Lush store staff explained the story behind the fragrance development. At the bar we were even given a perfume-inspired cocktail in an actual perfume bottle (definitely a highlight) which nearly blew my socks off it was so strong! The experience was definitely unique, a great idea and will no doubt be something I remember for a long time; the problem was it just wasn’t executed very well.
I don’t mean to be a demanding beauty blogger, but it’s always nice to be greeted and told what the hell’s going on! I wondered around what can only be described as a dungeon, and seemed to be pushed from room to room with a bunch of shop staff who continued to talk about Simon and Mark – who the blimey are Simon and Mark?! All the perfumes were their brainchildren, so it would be good to know! By the time we got half way round the final rooms had been shut down so I had to sniff in the pitch black and believe what I was being told… I could’ve been sniffing feet for all I know.
I wasn’t given a press pack of information so I can’t tell you anything about the perfumes themselves sadly. I also haven’t been able to try them out myself – no samples were available, so we had to make do with perfume sticks (which weren’t labelled so I can’t even remember the names!) From what I smelt the range is lovely and definitely something different – a lot of the perfumes contain citrus notes and fresh mint, meaning that you not only smell different, but it’s ultra light and perfect for day wear. The only problem is they’re super expensive – starting at £20 and going up to £40 for 15ml – and therefore completely priced out of their market. Lush is all about affordable, luxurious, natural products. These perfumes just aren’t affordable and as a result, just not Lush.
I really wanted to give the whole experience a rave review, but the execution of the event left me with a bitter taste in my mouth. After I came out smelling like a perfume factory we stopped off at the pub… “I love your perfume,” said the barmaid. “What are you wearing, it’s gorgeous!” My reply… “I don’t know love, your guess is as good as mine.”