Curly Cat

I’d been seeing things about the latest addition to 17’s mascara range and felt like I was missing out on a trick. The feedback from bloggers, press and customers alike all seemed to be positive. Mascara is one of those products that is exceptionally personal – the result depends on your lashes and your opinion depends on the result you’re after – so to get universal praise for a mascara is quite unique!  The lovely ladies at 17 kindly sent me a sample of this fabulous animal print product, and I have to say that I’m in universal agreement with everything that’s been said so far…

The Wild Curls Mascara claims to create an intense look, clump free lashes, six times more volume and a lasting formula that will stick around for up to 10 hours. That’s a lot to promise for a product that’s under the six quid mark. The animal print packaging makes it sexy and fun without being too sickly sweet (namely pink) so you’d be proud to have this floating around in your make-up bag. But how did it stand up…

I’ve been using this all week to get a true representation of the result I could achieve. (You should never just try a mascara once and make your mind up – it doesn’t adapt or reach its full potential until it’s been used at least three times, so stick with it.) From the first swish of the wand I knew I was gonna like this wild cat (High School Musical reference completely intended there.) It really lengthened my lashes, separating them with the short-bristled brush while creating a nice bit of volume. It’s really easy to build up the mascara to the result you want, without getting all clumpy and looking like a spiders made its home on your face. The more I use it the more I like it.

Most mascaras offer one claim – lengthening, volumising, separating – but this mascara is the master or all its trades. I’m massively fussy when it comes to my eye products, particularly as I think my lashes are a bit pathetic, but this really stood up to the mark and enabled me to brush aside the other 20-or-so mascaras lurking around my bedroom. For the time being anyway!



  1. Big Fashionista
    July 23, 2010 / 11:43 am

    Agreed, but you know how much I love this mascara. don't forget the free gift that comes with it at the moment too x x x

  2. LondonGirl
    July 23, 2010 / 11:51 am

    I saw that in Boots yesterday… I don't know how they do it! (Yes I do actually, they don't have overheads or retailer margins like the rest of the cosmetic industry!) xx

  3. nicoletta
    July 23, 2010 / 1:36 pm

    I keep looking at this in boots, i love to try different mascaras x

  4. LondonGirl
    July 23, 2010 / 5:49 pm

    Defo pick one up – at the moment you even get a free eye kit with it! x

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