In the world of fashion and beauty Christmas most definitely comes early – approximately July time. This is when the big brands finalise their seasonal collections and release them into the wild (us press lot) to be either ripped to shreds or praised with glory. Yesterday was the turn of my favourite knicker-brand, La Senza, to launch their Xmas goodies and like a child on 25th December I wasn’t disappointed.
Any launch that starts off with beautifully decorated cupcakes and champagne cocktails is good with me; I’m open to conditioning! These delicious goodies could’ve distracted me from the reason I was there, but the undies were so fabulous there was no directing my attention away. In previous years La Senza have created collections that although impactful, OTT and detailed, weren’t very wearable (and also a bit itchy/scratchy!) This year they’ve taken it back to basics and created smalls that are amazingly detailed and luxurious, but still very wearable and practical. All of the pieces look far more expensive than they actually are (very Agent Provocateur!) and instantly add a bit of glamour to your wardrobe, even if that part of the wardrobe is the ‘restricted section’.
My favourite pieces included the deep purple satin which will instantly make you feel like a glamour puss, as well as the dusty silver teddys – something I wouldn’t normally go near, but these are stunning. La Senza delivers on all fronts, even on their cult classic comfy PJs and slippers! Although these don’t launch in store for a few months make sure you add them to your wish list now, before they sell out, if you can wait that long. In the words of Slade: I wish it could be Christmas every day. Then maybe I could have some pretty knickers right now.