Just Because: Why We Should All Be Spreading The Love A Little More

Little tokens of affection can provide a simple way to let our loved ones know we're thinking of them; a small gift can make a big impact on someone's day or outlook, just as much as a phone call or postcard sent with a loving kiss. Although we're programmed to celebrate birthdays, Christmas, Mother's and Father's Day (among other key dates,) it can be restrictive and lends us to forget all those other opportunities to say 'thank you', 'how you holding up?' or simply 'I saw this and thought of you'. Whether it’s my fiancĂ© bringing me a bottle of Diet Coke and a Creme Egg home from the petrol station, a text from a friend to ask if they can help with anything during a turbulent time, or my sister finding a book she knows I’ll love, it’s those little things that put a smile on our faces and let us know we’re not forgotten.

Right now Jo Malone are running a campaign called ‘Just Because’ that really struck a chord with me; little gifts given ‘just because’ can make such a difference to someones day, brightening their outlook or ensure they know there's always someone at the end of the phone. I’m always on the lookout for bits and pieces for my friends and family to ensure they feel loved; that could be a candle for my Nan’s fireplace, a pack of donuts for my Grandad or a novelty mug for my tea-loving sister, but it could also be a hand written card for them to open, a phone call when they least expect it or a bunch of flowers delivered to their door. It’s not about flashing the cash or spending a fortune, but sometimes picking up a little something extra can make someones day.

Although Jo Malone are undoubtedly trying to get us to buy more bottles of perfume, the sentiment that underpins the idea is a beautiful one: that we should all be making an effort more often than twice a year to show people that they’re loved. Because loneliness is an increasing problem that's more than just emotional. According to research, loneliness and social isolation increases the likelihood of death by 26% due to the harmful impact is has on our health. Lacking social connections is a comparable risk factor as smoking fifteen cigarettes a day, and can be worse for us than obesity and physical inactivity. Age UK have stated that over 40% of older people deem the television to be their main form of company, while around 11% of those in retirement age see friends and family less than once a month. With over half of those aged 75 and over living alone, it's unsurprising this is becoming a serious issue - but it's one that's also prevalent across all ages and demographics too.

In 2010 the Mental Health Foundation found loneliness to be of greater concern among young people than the elderly, with the 18-34 year olds surveyed more likely to worry about feeling alone and to feel depressed because of loneliness than the over-55s. That's really quite shocking. The growth of social media has proliferated the problem of loneliness, as we all strive to portray an idealistic version of ourselves online and expect to have social lives that match up to the media; however, in reality we're often sat in our PJs eating two-day-old pizza while wondering where the hip parties are at. Working for yourself is also hard, as sometimes I could easily go three or four days without speaking to anyone other than my fiance - so I force myself to Starbucks just to have a conversation with the barista. In a nutshell, you can never know what people are going through and what a positive impact that quick text or small gift can make on someone's day/week/month/year.

I may have started this post as a way of saying 'show your loved ones you care' and ended it with a message of serious mental health concerns, but the underpinning concept is the same - everyone need a little pick-me-up and to know they're important, so let us all make a commitment to make a difference whenever we can. 

And there are worse ways to start than with a Jo Malone candle eh?

Mind have some helpful resources about feeling lonely and mental health problems here.
Age UK have a plethora of information, advice and support on their website here.
Donate as little as 30 minutes of your time a week to help combat loneliness; more info here.

 Features PR samples unless otherwise stated. To read my full disclaimer, click here.  



  1. I've heard such wonderful things about Jo Malone candles. I definitely need to try one out. Such a lovely message behind this post. Mental health definitely needs to be spoken about and i am glad it's getting more and more talk. Great post.


    1. Thank you. The little things can make such a big difference to people - and if a candle can brighten someone's day, I'm all over it.

  2. This post is so true, and often we only share love for a reason - and just because! And Jo Malone candles are the perfect pick me up for sure!

    Annabel ♥
    Mascara & Maltesers

    1. It's often limited to birthdays, christmas or mothers day - which isn't enough really!

  3. How lovely is that! I think it's nice the message they're sending out. It's shocking how many people feel lonely and really really sad.

    Beckie xo // The Pale Tails

  4. A perfect just because gift ;)

    Vivian | LIVE . IN . LOVE


  5. Great post! I know people and myself included had suffered mental health issues. Even since I was a teenager I have sent cards, letters, little gifts to people "just becuase." It it something I have always done and will always do, although I am much more selective about how I do it as over the year far too many people took advantage.

    1. I love it more when Josh comes home with a creme egg or leaves a bottle of coke in the car when I'm going on a journey than those big mega gestures - the little things count :) But I understand you may feel like you spread the love too thin.

  6. So true and sometimes it is the random gestures that mean the most x


Blogger Template Created by pipdig