LBQ Brand Focus #19: Aveda

So many brands now claim to find inspiration from the environment and be full of nature's goodness, but one started it all: Aveda. The brand known for their focus on botanical essences was founded by Horst Rechelbacher in 1978. On a trip to India he was introduced to the science of Ayurveda (the traditional holistic system of medicine and surgery from India), and his vision for Aveda was born. Although Horst formulated the first product (a clove shampoo) in his kitchen sink, today it's part of the prestigious Estee Lauder group and continues to develop innovative concepts that push the boundaries of what 'natural' really means.

Aromatherapy and botanical research provide the foundations for the products, with the scent being just as important as the efficacy of the formulas. Products such as the Stress Fix Bathing Salts contain relaxing Lavender and Clary Sage to relieve anxiety and promote sleep, while the comforting aromas of Caribbean Lime, Amyris and Bay Leaf within the Caribbean Therapy Body Lotion envelope you in the warmth of the tropics and help to evoke a feeling of contentment. If you've ever experienced an Aveda hair treatment, then you'll know about the oils that you're asked to sniff and choose ahead of your head massage; the fragrance you pick is supposed to say something about your current mood and is used to either relax or revive the senses. Although this is an incredibly simple concept, its inclusion really ensures you have a sensual and all-encompassing experience: something Aveda is proud to offer.

Aveda have also made a 'Green Ingredient Promise', continually striving to increase their use of naturally derived ingredients and avoiding detrimental or damaging processing processes. Now more than 90% of their essential oils and 89% of raw herbal ingredients are certified organic, making them a pioneer in the green cosmetics world. Although Aveda are more well established for their hair care products (I can recommend their Rosemary Mint, which really helps to wake you up!) they also have an extensive range of body products, cleansers and bath time treats. With nearly 7000 salons and spas world wide that share Aveda's commitment and approach, there are plenty of opportunities to find out more and experience the 'Aveda way' for yourself.

Find out more about Aveda on their website: www.aveda.co.uk


  1. Aveda products smell gorgeous I love them

  2. I'm enjoying these posts, it's great to hear about a brand as a whole and what they stand for :)



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